Getting Started With Social Media

3 Major Shifts:

1.  Google vs. Yellow Pages – Internet searches have virtually put an end to conventional advertising like Yellow Pages and Newspaper Ads.  A company without a web presence is miles behind it’s competition.

2.  Blogs vs. Websites – Just putting up a website on the Internet is not enough. Blogs are proven to be significantly more effective for marketing online because of the interaction and engagement with prospects you don’t get with static websites. Because of the built in search engine optimization of blogs, they climb high in search engine rankings quickly. Plus, they are inexpensive to set up and free to maintain and update.

3.  Social Media Marketing - Pepsi Cola pulled out of the 2010 Super Bowl, electing to invest in Social Media Marketing rather than over $1 Million for a 30 second commercial.  While many large corporations gladly spend $40,000 per year on a Social Media Manager to handle their accounts, small business owners can capitalize on this type of marketing with little to no investment.

I have been involved in Internet Marketing since 2001.  I’ve been a consultant to business owners since January 2008, and have been speaking on this topic for more than a year.

For many business owners, their website is an income drain, not the source of leads and revenues it should be.  One frustration I hear a lot from business owners is that they have hired someone to do their web work but it is not done and/or no one can be found to update.  This does not leave clients satisfied, particularly after investing sometimes thousands of dollars on web work without so much as breaking even, let alone earning a significant ROI.

When a group of business owners is finished with my presentation, they have everything they need to implement immediately and create a powerful, profitable web presence.  Or, if they don’t want to do it themselves, they are armed with knowledge so that they are able to hire a professional with out being taken advantage of.

My passion is to equip and empower business owners to capitalize on, and take full advantage of the world wide market place that is changing the way we do business.