Getting Started With Social Networks

4 Major Shifts:

In the ten years that i have worked in this industry, I have identified 4 significant shifts in marketing online.

1.  Google vs. Yellow Pages – Internet searches have virtually put an end to conventional advertising like Yellow Pages and Newspaper Ads.  A company without a web presence is miles behind it’s competition.

2.  Blogs vs. Websites – Just putting up a website on the Internet is not enough. Blogs are proven to be significantly more effective for marketing online because of the interaction and engagement with prospects you don’t get with static websites. Because of the built in search engine optimization of blogs, they climb high in search engine rankings quickly. Plus, they are inexpensive to set up and free to maintain and update.

3.  Social Media Marketing - Pepsi Cola pulled out of the 2010 Super Bowl, electing to invest in Social Media Marketing rather than over $1 Million for a 30 second commercial.  While many large corporations gladly spend $40,000 per year on a Social Media Manager to handle their accounts, small business owners can capitalize on this type of marketing with little to no investment.

4.  Recommendation vs. Information – In the beginning of the Internet, it was all about Information.  “Information at your fingertips.”  By now, we are bombarded with information to the point of overwhelm.   Because of this, your prospects are investing and buying based upon peer recommendations rather than traditional advertisements more and more.

This has made it essential for businesses to major in “Relationship Marketing“.  Positioning oneself as and expert, establishing an audience, serving that audience, and building long term relationships is key.

Social Media provides the vehicle for accomplishing this both efficiently and economically.

For many business owners, their website is an income drain, not the source of leads and revenues it should be.  One frustration I hear a lot from business owners is that they have hired someone to do their web work but it is not done and/or no one can be found to update.  This does not leave clients satisfied, particularly after investing sometimes thousands of dollars on web work without so much as breaking even, let alone earning a significant ROI.

As companies and business owners make their way through my presentations, coaching and trainings, they have everything they need to implement immediately and create a powerful, DOMINANT, and profitable web presence.

My passion is to equip and empower marketing teams and business owners to capitalize on, and take full advantage of the world wide market place that is changing the way we do business.